Keep that media rolling– 5 ways by which we optimize your design for social media.
The feeds are all about images, visuals, and infographics than plain text and quotes. Making it essential to implement graphics and designs for social media in a way to explicit the brand’s idea better than its competitors.
Somehow, when it comes to designing a social media page, consistency has always been one the most crucial elements that constantly work towards success
Because it raises brand visibility
Consistency in font size, color schemes, and visuals on your social media pages ensures increased brand awareness and trust. The constant change in your post’s pattern or color templates can often lead viewers to confuse it for another brand.
After all, social media campaigns are about building trust, improving engagement, and creating a lasting impact on the set audience.
In the realm of design, colors have always been used to mimic emotions, values, and concepts, which often influences customers’ decision-making power and how they grasp your brand.
Do you know?
Popular food brands like KFC and Mcdonald’s represent their brand with colors like red and yellow. On the other hand, financial institutions like Citibank and Bank of America identify themselves with blue color.
The color red evokes feelings of activation and desire to eat and catches the eye, whereas yellow conjures up a sense of pleasure and friendliness. In comparison, blues radiate calmness, trust, and belief.
That’s the true power of color! It can trigger your emotion and dictate how you perceive a brand.
During the initial times, Facebook ran on the agenda that the timeline photo could not have more than 20% of the text.
Although this rule has been nullified, it is still a decent number to keep your post catchy and compelling.
While considering the word count for social media posts, less is always considered more. Whether you plan to create quote images, graphic fonts, or even use text overlays.
5. Alter designs to fit social media
Every platform has its own guidelines regarding the design for social media concerning its size and type.
Insta reels are crafted to be seen on smartphones, making it essential for videos to be made in portrait mode. While video content for Facebook and YouTube is meant to be shot in landscape orientation.
In the end, the main objective of social media page is to involve its target audience and persuade them to share the designed content. Thus, while working with our creative juices, we ensure that the graphics are consistent with the brand and highlight their products and services.